{"product_id":"primelle-soft-touch-zip-neck-maxi-dress","title":"Primelle - Soft-Touch Zip-Neck Maxi Dress","description":"\u003ch3 style=\"text-align: center; margin-bottom: 20px; text-transform: uppercase;\"\u003eEffortless Elegance, All-Day Comfort\u003c\/h3\u003e\n\u003cp\u003eMeet the easy, elevated piece your wardrobe has been waiting for. This longline zip‑neck dress skims the figure and falls gracefully to the ankle, offering a flattering, timeless silhouette. Crafted from a smooth, soft‑touch blend that feels gentle against the skin, it moves beautifully from morning errands to afternoon meet‑ups and evening unwinds. Available in a refined palette of colours and inclusive sizes 1XL–5XL, it’s the fuss‑free staple you’ll reach for on repeat.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center; margin: 30px 0;\"\u003e\u003cimg src=\"https:\/\/img.staticdj.com\/a94d3c3caa94e556c36df602822ca6f7.jpeg\" style=\"max-width: 100%; height: auto; border-radius: 4px;\"\u003e\u003c\/div\u003e\n\u003cp style=\"text-align: center; font-weight: bold; margin-top: 20px;\"\u003eWhy You'll Love It:\u003c\/p\u003e\n\u003cp\u003e✅ \u003cstrong\u003eAdjustable Zip Neckline\u003c\/strong\u003e – Refine your look in seconds, from a neat high neck to an easy V for effortless polish.\u003c\/p\u003e\n\u003cp\u003e✅ \u003cstrong\u003eSoft‑Touch Comfort\u003c\/strong\u003e – Smooth, breathable and kind to skin for irritation‑free wear from desk to downtime.\u003c\/p\u003e\n\u003cp\u003e✅ \u003cstrong\u003eFlattering Longline Fit\u003c\/strong\u003e – Ankle‑skimming design that elongates the frame and glides over the body with confidence.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center; margin: 30px 0;\"\u003e\u003cimg src=\"https:\/\/img.staticdj.com\/3125e949abf081b2a921b2a94dcb0085.jpeg\" style=\"max-width: 100%; height: auto; border-radius: 4px;\"\u003e\u003c\/div\u003e\n\u003cp\u003e✅ \u003cstrong\u003eVersatile Colour Palette\u003c\/strong\u003e – From classic black to fresh blue, light grey, rich claret, red and army green to suit every mood and moment.\u003c\/p\u003e\n\u003cp\u003e✅ \u003cstrong\u003eDress‑and‑Go Ease\u003c\/strong\u003e – Style with trainers for everyday or sandals for occasions; ideal for work, coffee dates, appointments and holidays. Machine‑washable for simple care.\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin-top: 20px;\"\u003e\u003cstrong\u003eAdd to basket and step out feeling effortlessly put‑together, every day.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; text-align: center;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"border: 1px solid #ddd; padding: 12px;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"border: 1px solid #ddd; padding: 12px;\"\u003eBust (cm)\u003c\/th\u003e\n\u003cth style=\"border: 1px solid #ddd; padding: 12px;\"\u003eLength (cm)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003eXL\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e108\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e134\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e2XL\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e114\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e135\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e3XL\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e120\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e136\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e4XL\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e126\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e137\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e5XL\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e132\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e138\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"LondonFlare","offers":[{"title":"Black \/ XL","offer_id":52375302406440,"sku":"SKU_1789223901489_194","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":52375302439208,"sku":"SKU_1789223901489_238","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":52375302471976,"sku":"SKU_1789223901489_271","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 4XL","offer_id":52375302504744,"sku":"SKU_1789223901489_628","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 5XL","offer_id":52375302537512,"sku":"SKU_1789223901489_475","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ XL","offer_id":52375302570280,"sku":"SKU_1789223901489_965","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 2XL","offer_id":52375302603048,"sku":"SKU_1789223901489_867","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 3XL","offer_id":52375302635816,"sku":"SKU_1789223901489_644","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 4XL","offer_id":52375302668584,"sku":"SKU_1789223901489_116","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 5XL","offer_id":52375302701352,"sku":"SKU_1789223901489_763","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Claret \/ XL","offer_id":52375302734120,"sku":"SKU_1789223901489_223","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Claret \/ 2XL","offer_id":52375302766888,"sku":"SKU_1789223901489_490","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Claret \/ 3XL","offer_id":52375302799656,"sku":"SKU_1789223901489_287","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Claret \/ 4XL","offer_id":52375302832424,"sku":"SKU_1789223901489_909","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Claret \/ 5XL","offer_id":52375302865192,"sku":"SKU_1789223901489_381","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Light Grey \/ XL","offer_id":52375302897960,"sku":"SKU_1789223901489_527","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Light Grey \/ 2XL","offer_id":52375302930728,"sku":"SKU_1789223901489_172","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Light Grey \/ 3XL","offer_id":52375302963496,"sku":"SKU_1789223901489_885","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Light Grey \/ 4XL","offer_id":52375302996264,"sku":"SKU_1789223901489_343","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Light Grey \/ 5XL","offer_id":52375303029032,"sku":"SKU_1789223901489_461","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ XL","offer_id":52375303061800,"sku":"SKU_1789223901489_197","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 2XL","offer_id":52375303094568,"sku":"SKU_1789223901489_161","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 3XL","offer_id":52375303127336,"sku":"SKU_1789223901489_901","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 4XL","offer_id":52375303160104,"sku":"SKU_1789223901489_163","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 5XL","offer_id":52375303192872,"sku":"SKU_1789223901489_708","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Army Green \/ XL","offer_id":52375303225640,"sku":"SKU_1789223901489_789","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Army Green \/ 2XL","offer_id":52375303258408,"sku":"SKU_1789223901489_436","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Army Green \/ 3XL","offer_id":52375303291176,"sku":"SKU_1789223901489_529","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Army Green \/ 4XL","offer_id":52375303323944,"sku":"SKU_1789223901489_54","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Army Green \/ 5XL","offer_id":52375303356712,"sku":"SKU_1789223901489_396","price":34.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/8325\/5336\/files\/6134ee930b067a289267786e625bf6f7.webp?v=1789223920","url":"https:\/\/london-flare.com\/products\/primelle-soft-touch-zip-neck-maxi-dress","provider":"LondonFlare","version":"1.0","type":"link"}